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New Century Group is the largest domestic, private-sector, star-rated hotel group in China as measured by the number of hotel rooms in operation and under pipeline.  According to Horwath Report, the mid to upscale hotel market in China which includes both domestic and international market players is highly fragmented.  The total room number (in operation and under pipeline) market share of top 11 market players is 32.8% as at March 31, 2018 and New Century Group ranked 7th. As of upscale hotel market share, New Century Group ranked 3rd in China and had the highest market share among domestic hotel groups.  

Since its inception in Hangzhou, Zhejiang Province in 1988, New Century Group has established the homegrown, widely recognized “New Century” brand series that principally targets the luxury and upscale travel segments, offering hospitality services of international standards complemented by local Chinese elements. New Century Group has established a strong foothold in the Greater Yangtze River Delta region and intends to continue to leverage its knowledge and market reputation to enhance its expansion into second- and third-tier cities in other regions of China. As a market leader in the domestic luxury hotel sector, New Century Group achieved significant brand recognition among its existing and target customers. It has established a broad and loyal customer base through consistently offering high-quality product and service.